Archive for February, 2009

10 Steps to Effective Copywriting

Don’t waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Is Franchise Ownership in Your DNA?

Franchising isn’t for everyone. Read on to see if you have 8 key characteristics to survive in a franchise.

An Overview of Deducting Business Expenses

With tax season around the corner, keep these tips in mind.

Price Isn’t Tied to Your Product

When pricing your product, who you’re selling is more crucial than what you’re selling.

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.

Turn Superstition into Marketing Gold

When numbers are more than just numbers, they can be used to influence behavior, which should have business owners counting their blessings.

New Tax Tips for Businesses

Take advantage of every new tax break on your ’08 return.

Are These Businesses Still a Good Idea?

These 5 businesses were hot in 2006 and ’07. Now? Find out.

Don’t Fall Victim to the Triangle of Entrepreneurial Finance

Your business’ finances impact your personal finances. Read more to discover how to manage the them together.

Don’t Fall Victim to the Triangle of Entrepreneurial Finance

Your business’ finances impact your personal finances. Read more to discover how to manage the them together.

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